We have no idea what the return on investment of sweeping the sidewalk in front of the restaurant before we open is, and yet, we know we need to do it first thing each morning before our first guests arrive.
We have no way of knowing if the three hours we spend cleaning the ceiling and dusting the HVAC vents makes a difference to our guests, but we need to make the effort all the same.
A window cleaner will likely never meet the diners who sit admiring the view from the restaurant windows they cleaned, but that doesn’t stop them polishing out every single smudge and smear.
None of it shows up on a P&L. The way we do the work, not just the work itself, is how we own our story.